Your job advert is your first chance to give a good impression of your business. The more professional your business and brand, the better quality candidate you will attract.
Recruiting can be costly financially and in time resources so make sure you get it right the first time around.
Basic advert structure
You will need to include:
Hours of work
Introduction to your business
Role and responsibilities
Key requirements (qualifications and skills)
It is not mandatory to include salary, location and hours in your advert, but it is an effective way to attract the right applicants. It also gives potential employees reassurance that you are a legally compliant employer.
You will need a small introduction to your business and you may want to include what type of yard you are, the size of your team and a few key qualities. Think of this as an opportunity to communicate why someone would want to come and work for you, almost like a sales pitch.
Next it’s important to detail what the role will involve and list some of the key skills you require and responsibilities they will have. This is where you can refer back to your job title and description.
Outline any requirements such as qualifications or skills that are vital for the role (i.e. HGV License). You also need to outline any personality traits or soft skills you wish your candidate to possess. For example, maybe you want them to be enthusiastic, with good communication skills and have a desire to develop new skills.
Be honest about what will be expected of candidates.
It is also important to detail any perks included in the job such as livery, ability to have a dog, accommodation etc.
Finally don’t forget to include your contact details of how you expect the candidates to apply. It is good practice to ask for a CV and a covering letter so ensure this requirement, alongside a closing date, is included in the advert.
If you do not wish to put the salary and full package on the advert try using a range as a guide.
Calculate this range based on at least the National Minimum Wage and the number of hours the individual is expected to work. For example '£18-22k depending on experience'.
What to avoid
Vaguely written adverts
Leaving out key information
Spelling and grammar mistakes
Writing long adverts with no clear structure
It is the employer’s responsibility to ensure that there is no unlawful discrimination in recruitment and selection on the grounds of any protected characteristic.
Employers should check that adverts will not deter some groups and do not use narrow descriptions of essential or desirable qualifications unless they can be objectively justified.
For example, do not ask for a certain number of years’ experience unnecessarily which may rule out younger people who have the skills required but not have had the opportunity to work for the number of years specified.
Get someone impartial to read and feed back on your job advert before you publish it.
Remember it should be informative but concise.
Example Job Advert
Write your own custom advert using this template to ensure you include all of the important details in an easy to read layout.