What our members say

“As a livery yard owner, the support from the EEA has been invaluable in the employment of our staff and the efficient running of the business.”

Day Dressage

EEA Member

“We decided we were going to do things differently, I just wasn't always sure how to do it! The EEA has all the solutions to employing staff legally.”

D & L Performance Horses

EEA Member

Watch Our Video

The Equestrian Employers Association (EEA) is the organisation for you if you employ staff in the equestrian industry.

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Equestrian Employers Association Team Members

Meet The EEA Team

The Team

Our Executive Director, Membership Manager and Member Engagement Manager manage the day to day running of the association:

Lucy Katan British Grooms Association Executive Director

Lucy Katan - Executive Director

Lucy was an international dressage groom for eight years, representing Team GBR. She is the founder of the Equestrian Employers Association and British Grooms Association (BGA) and runs the office and coordinates all developments.

She previously worked at the Sport and Recreation Alliance, UK Anti Doping, and at LOCOG (the Organising Committee of London 2012 Olympics).

Liz Daniels British Grooms Association Engagement Director

Juliet Hamlyn-Payne - communications manager

Based within the beautiful countryside of Devon, Juliet grew up with horses as part of her daily life and started her career within the equestrian industry with an apprenticeship. Juliet went on to groom for private families and later freelance as an Enlightened Equitation Teacher.

Over the years Juliet has also had a successful career within administration and marketing, finally combining her skills and passion together, to proudly work for the BGA.

Liz Daniels British Grooms Association Engagement Director


Claire is a CIPD Associate member with 7 years HR experience in the public sector.

She worked as a groom before studying Law at university and grew up competing in all disciplines through the Pony Club. Claire now focuses on competing her connemara pony Ruby in British Dressage.

Fi Boughton - Membership Manager

Fi has worked with horses since leaving school in a wide variety of yards including with Lucinda Fredericks and Pippa Funnell as well as in racing, showing and veterinary convalescence.

She rides and competes herself as well as volunteering with British Eventing. She has been with the BGA over 12 years and is delighted to see it going from strength to strength


Zoe's love of horses began at a young age and after visiting the big four-star events she went on to become a groom for an international event rider. Now she follows from the sidelines but can't resist picking up a brush or a tail bandage at events with friends!

Zoe has a background in marketing and is excited to develop the membership with Fi.


The Board of Directors 

The British Grooms Association (BGA) is run by a voluntary Board of Directors who all bring a wealth of experience and knowledge about their areas of expertise and the equestrian world: 


Tullis Matson is the founder and Managing Director of Stallion AI Services. "As an equestrian employer with a current headcount of 27 employees, I understand the challenges facing employers and the importance of good staff retention. I believe in creating a happy working environment that nurtures talent and allows the individuals to reach their full potential.

Through my support of the Equestrian Employers Association, I hope to be able to share the message across our industry that creating a rewarding and encouraging environment for employees, not to mention a safe and legally compliant one, is essential to business success.”

Chris Hewlett, British Grooms Association Chairman

Chris Hewlett - Chairman

Chris was the founder/owner of Haddon Stud in 1981. The stud specialised in breeding, producing, and training sport horses as well as providing a variety of services which included standing up to seven National Hunt and home bred graded sport horse stallions.

Chris was also responsible for the creation and running of Haddon Training Ltd – one of the UK’s leading equine work-based training providers for nearly 25 years, until its sale in December 2021. Chris’s vision for Haddon Training was originated from a desire to support equestrian employers so they could develop their businesses by having correctly motivated and trained staff.


Louise Crofts - Board Secretary

Louise’s professional “hat” is one of commercial management, and business development and leadership, which compliments her “other hat” of a busy mum of sporty children – now young adults, not only frees up time to help with the BGEEG, but providing a parent’s perspective of working in the equestrian industry.

Lucy Field-Richards - Financial Director

Lucy is a Chartered Accountant and Financial Adviser with years of experience in leadership roles for large organisations and also starting and developing small businesses.

She has ridden for international event riders part-time whilst managing a busy career in finance. She is delighted to be taking on this role to combine all of her skills/industry experience to help grow the EEA/BGA and best support its members.   

Ali Dane - Employers Director

After completing a Business Management degree, Ali set up a small livery and equestrian training business, alongside working in logistics and sales for large multi-national companies.

Her time spent working for companies with billion dollar turnover was invaluable - it allowed her to understand how businesses need to run in order to be successful, from commercial strategy to employee management.

Now concentrating fully on her livery yard and coaching career, she works full time within the equestrian industry, employing up to seven staff members. Ali is passionate about spreading the message that the equestrian industry, particularly livery yards, can be a place of growth, profit, satisfaction and success, if businesses are run in a knowledgeable and responsible way.

Hannah Baldwin - Digital Director

Hannah has over 25 years experience in strategic marketing within scholarly & scientific professional bodies, communicating with a broad and diverse range of audiences, and specialising in digital approaches and engagement.

Hannah is also the Chair of the Board of Trustees of Jimmy’s Cambridge supporting the homeless community. She rides regularly and has a particular interest in equine assisted therapy. 

Orla Dempsey - Business Director

Orla is a seasoned business professional with over 25 years of experience in the equine industry. She excels in business growth and strategic marketing management. 

As the owner of an Equestrian Holiday Centre in Ireland, she is renowned for her exceptional service and commitment to industry leadership. With a track record of empowering hundreds of small businesses, Orla is dedicated to advancing the equestrian industry's recognition as a hub of growth and success. Orla enjoys nothing more than supporting businesses to set exemplary standards of best practice and care for their team, building a balanced working life for all, and enabling the industry to be recognised as a magnificent career choice.

Tina SamsON - People DIrector 

Tina is an experienced HR professional, working for a number of major brands during her career. She has a passion for mental health education and is a qualified MHFA instructor.

She also has a strong passion for horses and the equestrian industry, having owned horses most of her life. She shares her love of horses with her daughter, who now works as a professional groom.

Becky Diamond - Education Director

Rebecca had an active career as a rider, groom and producer of young horses for all disciplines, before progressing into teaching and training. After a career break to raise a family, this led into lecturing at FE and HE level for the equine department of an agricultural college. This progressed into Directorship of Education for apprenticeship training at KEITS Training. Now retired but maintaining a Governance Role, with a passion for education and development of careers for all.


Claire Williams - Insight and Integrity Director

Claire is the Executive Director of the British Equestrian Trade Association (BETA). Alongside her BETA work she also sits as a director on the Animal Medicines Training Regulatory Authority, the Equine Fitters Council and British Horse Council.

In her free time she rides her two horses as often as time allows and is also keen on walking, home preserving and photography. .








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